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There is a better way to manage your intellectual assetsby Art Murray Most of your organization's value consists of intangible assets, such as institutional knowledge, intellectual capital, and business relationships. It makes sense for you to manage these assets very diligently. Yet the words manage and intangible are naturally at odds. The high failure rate of knowledge management projects bears this out. And despite huge investments in IT, knowledge worker productivity has not kept pace with demands for improved organizational performance. This need not be the case. We have helped many organizations, by delivering systems which measurably increase the performance of their knowledge workers. Here's our proven formula:
If you agree that your institutional knowledge--your intellectual capital--is your most important asset, then you should be giving it your full attention. We have a proven path to success, which is based on 20 years of university-level research. And as you'll see, you won't need to, nor would you want to, capture all of your knowledge. You need only focus on that knowledge which is most critical to your success. Finding it can be tricky, but once you get the hang of it, you'll discover a whole new way of looking at how you, and your people, work.
©2006 Applied Knowledge Sciences, Inc. All rights reserved.
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