Are you ready for
World 2.0?
by Art Murray
A question I am often asked is, “So what do you guys really do?”
The answer is that we are
literally changing the way the world lives, works and learns.
Why would we want to do
that? Because the last time we changed the way we lived, worked and
learned was at the start of the Industrial Age. Back when life was a
lot simpler. And almost everything was linear.
Sorry, Toto, we're not
in Kansas anymore. We’re in the Knowledge Age. Things are faster and more
complex. The problems are staggering. And we can’t solve today’s
problems using Industrial Age thinking. We need to bring the way we
live, work and learn into the Knowledge Age. Instead of moving raw
materials, we move data and information. Instead of producing durable
goods, we produce knowledge, all for the greater good.
Changing the way the
world
lives, works and learns means that living, working and learning are no
longer treated separately. The boundaries separating them are
vanishing. Let’s take a closer look.
Living: People
used to live in nice, 3-bedroom industrial-age homes. We were assigned
a street address and a school district. We were assessed a tax, “each
according to his means.” The Knowledge Age is the age of the sovereign
individual. Self-reliance is making a comeback. People will no longer
passively accept being wards of the state.
Working: People
used to migrate to where the work was. Now the work migrates to them,
if they have the talent to produce results.
Learning:
Assembly line learning is dying. Just-in-time, customized, online,
virtual classrooms are replacing outmoded, one-size-fits-all systems of
mass-produced education.
A massive transformation
of these three areas is occurring in the following ways:
Life 2.0: Your
primary aim as a thinking, sentient being is to make knowledge flow
quickly and easily, so everyone can lead more productive and fulfilling
lives. This means discovering, organizing and sharing knowledge about all aspects of life, especially regarding health in
mind, body and spirit.
Work 2.0: The
very notion of a job is passé. Everyone is a free agent.
Instead of an employee climbing the corporate ladder, you are part of a
peer community of practitioners and thought leaders. Your position in the community
reflects the value of your contribution. For organizations, this means
creating a more productive environment where knowledge workers can
thrive. Success will come to those organizations which grow along with
their people.
Learning 2.0:
You grow, personally and professionally, by giving and receiving highly
customized lifelong learning, coaching and mentoring. The same goes for
organizations.
It’s a flat world. Welcome
to the knowledge age.
©2006 Applied
Knowledge Sciences, Inc. All rights reserved.
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